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The ÀÖ²¥´«Ã½, the city of ÀÖ²¥´«Ã½ and local organizations have partnered to launch a community "I Love ÀÖ²¥´«Ã½" campaign to kick off a year of celebration about what those who call ÀÖ²¥´«Ã½ home love most about the city.

The "community-owned" campaign, launching today, is designed to be viral and invites business and individuals to integrate the "I Love ÀÖ²¥´«Ã½" campaign into their existing marketing efforts to leverage the power of the community to tell their own story.

"ÀÖ²¥´«Ã½ is one of the best and most beautiful university towns in America," said CU-ÀÖ²¥´«Ã½ Chancellor Philip P. DiStefano. "The combined cultural, artistic, recreational and intellectual resources are unparalleled, and the quality of life on campus and in the city is unmatched. I have lived here for nearly 40 years and am still in awe of this amazing community."

The website will function as a centralized location to share ideas and see what others love about ÀÖ²¥´«Ã½. The city will leverage technology to pull tweets, videos and photos tagged with the campaign into the website for others to view.

CU-ÀÖ²¥´«Ã½ joins a number of organizations who have already agreed to incorporate the theme into their messaging or annual marketing plans, including the ÀÖ²¥´«Ã½ Public Library and the ÀÖ²¥´«Ã½ Valley School District, whose students will produce short films about their ÀÖ²¥´«Ã½ experiences and create art about their favorite ÀÖ²¥´«Ã½ places. CU-ÀÖ²¥´«Ã½ students are invited to do the same.

City officials say the identity system is intended to be given away to the community with the hope that it will be repurposed, reinvented, and used in new and original ways. Ultimately, this campaign is for the community.

For more information, visit
To view the city's video on the project, visit

-CU-