The Project

Overview

We’re transforming the Buff learner experience.
CU ÀÖ²¥´«Ã½â€™s Learner Lifecycle Constituent Relationship Management (LLCRM) program has transitioned to a phased project with its goal reflected in the project’s name: Buff Experience Transformation. This multi-year project will unify and modernize the university’s fragmented CRM, web, data, and communication ecosystem. By implementing Salesforce Education Cloud, this project will deliver a scalable, learner-centered platform that supports the entire student journey. This strategic investment aligns with CU ÀÖ²¥´«Ã½â€™s mission to foster student success through operational excellence and future-readiness.Ìý

Project Outcomes

Unified Learner Experience

Students will enjoy a smoother, personalized journey from recruitment all the way through graduation and beyond.

360° Learner View for Staff

Advisors and support teams will have a complete picture of each student, making it easier to provide proactive, personalized support.

Improved Operations

Campus units will benefit from simpler processes, less duplication, and systems that are easier to maintain.

Enhanced Engagement

Marketing Cloud will help deliver targeted, automated messages that boost recruitment, retention, and overall student engagement.
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Project Benefits

Create a Culture of Care

Foster an environment where every learner feels supported and valued.

Engage Proactively

Deliver personalized experiences that keep learners informed and connected.

Support That Truly Helps

Make it easier for staff to provide timely, effective assistance to every student.

Streamline Campus Operations

Boost productivity with automation, improved data access, and better collaboration.

Build for the Future

Lay down a flexible, scalable tech foundation that adapts as needs evolve.

Cut Costs and Complexity

Reduce technical debt and simplify ongoing maintenance.

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Engage, Lean In, Be Curious and Share Your Feedback

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This transformation is being built with you, not for you.

Throughout the transformation process you will have ongoing opportunities to improve outcomes and engagement:

  • Learn about what’s coming next
  • Provide input
  • See the system in action

You’ll have the support you need every step of the way.

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This work depends on participation across campus.

Your role in the transformation is central, with ongoing opportunities to contribute, collaborate, and help build a better experience for learners:

  • Your feedback shapes the system
  • Your engagement drives adoption
  • Your partnership improves the learner experience

This is a shared effort to build a better Buff experience—for everyone.

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The Difference This Will Make


Together, we’re building a more connected learner experience.

Today, too often, students must navigate complexity across systems, communications and processes. This transformation will result in:

  • Seamless experiences
  • Clear pathways
  • Personalized support
  • Fewer barriersÌý

Stay Informed, Get Ready and Help Shape What’s Next
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1. Sign up forÌýupdates

Stay current on progress, milestones and what’s coming next.

2. Attend Q&AÌýsessions

Ask questions, share feedback and hear directly from the project team.

3. Attend sprintÌýdemos

See the system in action and understand how it will impact your work.

4. Test & provide feedback

Test the system and share your feedback! Participating students can earn gift cards.

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